Dunhill Motor Key Club 2010

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2010 Marketing Executive of Dunhill Shanghai Club approached Mojo Interactive with a request for us to bring brand awareness up at the same time to increase brand loyalty. Our offer to them was included several interviews and workshops and finally delivered our end products- inStore gesture control podium, and game trunk.

Challenge

  • User journey mapping.
  • Communicate the brand and shop experience with customers.
  • Integrate product display to CRM, customer engagement plans.

Deliverable

  • Dunhill Game Trunks- to increase customer loyalty, and integrate CRM service.
  • Dunhill Gesture control podium and lightbox- to combine interaction screen technology to Dunhill motor gallery in-house set up.
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