The Ikea GS1 project team needed several product teams to deliver user-centric designs for the global integration plan to roll out smoothly in all supplier factories, Ikea retailers, and warehouses. I was in the service lead role to support product and project teams in collecting unknown gaps from suppliers' current ways of work.
There were 36+ in-depth online interviews/workshops conducted, and numerous business analytic meetings hosted to bring the best solution plan for internal/external end-users and Ikea business to have the most sustainable approach for their different product integration phases.
Challenge
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- Poor communication between business and suppliers
- Unidentified supplier's current ways of work
- Undefined solution plan with a tight rollout schedule planned.
- Internal traceability and capability
Delivery
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- Ready-to-print SW solutions
- Different UX product solutions for each different persona
- Reveal unique supplier's labeling process and bring clarity to business to define the user profile and how to treat their challenges in this integration plan
- Highlight the next step and approach that Ikea could take for internal traceability and communication governance
Methods
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- Research biases
- CX Strategy
- Competitive analysis
- Contextual inquiry ( field study )
- Heuristic analysis
- In-depth interviews
- Survey
- Personas
- Empathy map
- User journey
- Problem Framing & Design Thinking Workshops
