2014, I was in a 2 years project with London Taxi and Geely ( VCC ). The challenge was to bring a new look and feel to the traditional London Taxi Company. It was the first full-electric car that the company would have. It was a great experience delivering the SW package that suits the brand as well as a good customer experience with my client at the end of this service.
Challenge
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- Unclear user data.
- Customers are new to the electric car.
- Reskin from an existing infotainment system.
Deliverable
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- Full design of cluster screen and infotainment system screen.
- Hi-fi prototype
- Workshop together with suppliers and clients
Design Process
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Research User Interview, Passive Observation, Competitive Analysis
Synthesize User flow, problem space
Ideate Brainstorming Concept, sketching
Design Lo-fi prototyping, Interaction design, visual design, lo-fi prototyping
Evaluate Cognitive walkthrough
Deliver Hi-fi prototypes in TX test car
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