Polestar Parallax

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Polestar Parallax was a project client that I service design for from Idean. The client faced an organizational change in 2019 and I was hired to help the PR team to strengthen their product-employee app.

Challenge

  • Unclear product integration purpose.
  • Unclear ownership.
  • Platform plan thresholds.
  • Undefined user journey experience.
  • List of feature requirements without plans.

Deliverable

Polestar Employee App is a communication app. I started by interviewing users, conduct workshops with stakeholders and reference groups to gather more data to achieve a product integration plan for the development team to iterate on the mobile app product.

Design Process


Research User InterviewPassive ObservationCompetitive Analysis

Synthesize User flow problem space

Ideate Brainstorming Concept sketching

Design Lo-fi prototypingInteraction designVisual DesignHi-fi prototyping

Evaluate Cognitive walkthrough

Deliver Hi-fi prototypesVideo prototypes

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