2007 Popcap Games were my first company to join after graduate school - the Academy of Art University. I joined Popcap Games to be the APAC aftermarket channel marketing coordinator, as well as the UI UX designer.
Challenge
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Take Plants V.S Zombies, for example, we were facing the launching of the new game for Popcap Games. And it needs to be big and globally announced at the same time. We also needed to strike the market with a creative idea to bring all gamers into this game at once!
Deliverable
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With our suppliers, and marketing team from Seattle to APAC regions. I was supporting them to give the launch event an extra spark-we hired zombie actors and actresses in Tokyo to dance their zombie move on the launch date, and publish the clip on each channel to bring gamers' interests. Within a few days, we were top 1 casual game for the whole 2007.
